Monday, April 16, 2012

Pinterest Goes Corporate

Even if you don't pin, you've probably been hearing a lot about Pinterest lately. It's been around since 2010, but it's really taken off in the last couple of months. I've been on for about a year now, and a couple of months ago I noticed dozens of Facebook friends suddenly joining up. In the last few weeks, a number of my favorite companies and magazines have started their own pin boards.

On one hand, I'm excited to see Anthropologie, Real Simple, Lucky, even Rubio's sharing their wares. And I can't get enough of the pics of mouthwatering treats my favorite local bakery posts.

But I worry that self-promotion will take over and the fun will fade. Clicking on a gorgeous image that leads to a fabulous blog I didn't know about is one of my favorite things about Pinterest. I'm a little worried that if it gets overrun with companies, it will become bland and watered down.

I know Pinterest is what you make of it. If you follow people with great taste and style, you'll find quality images and make serendipitous discoveries. So maybe I'm worrying about nothing.

What do you think? Is the corporate deluge a good thing that will broaden Pinterest's appeal and make it even more dynamic and diverse, or will it lead to a sameness of pins that are commonplace and boring?


  1. I worry about this too. Have you also noticed all the spam that's been popping up, like fake click-thru links?

    1. Yes, I have noticed the spam. I usually check that before I repin something. Weird. I guess popularity has a price.


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